As more of the digital world revolves around your customer’s inbox, the ability for a marketeer to engage with it continues to grow in significance. A customer who gives your company permission to contact them through email marketing shows a trust that marketeers should nurture and reciprocate.
While traditionally email marketing yields the highest return on investment of all marketing channels, it has evolved into the definitive way of building a lasting and profitable connection with your customers. Advances in personalised messaging and behavioural targeting make email an incredibly personal tool. Whether it’s a promotion pushing your customer’s favourite products or a regular newsletter, Deeper Blue can help you every step of the way.
We’ll help you identify your most engaged customers and reward them, making your communication with them an extremely positive reflection of your brand and business. By working closely with you, Deeper Blue can help change the way your customers interact with your business and buy more from you.
Why Your Company Can Benefit from an Email Marketing Campaign by DeeperBlue:
Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advert on television, or in a publication with no real control of who will see it. It gives you the ability to control exactly who sees your message by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to their needs.
2. Increases Brand Awareness
With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content from DeeperBlue, your business will consistently build value. In doing so, you stay in the mind of your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.
3. Easy to Share
There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates, meaning your brand gains more exposure and credibility.
4. Results are Easy to Measure
Email marketing allows you to track and measure the success of any campaign with statistics, such as, delivery rates, open rates, click-to-deliver rates and subscriber retention rates. These statistics are more than just numbers and percentages, they are an insight into your customers behaviours and interests. You can use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards even more successful campaigns.
5. Cost Effective
The most appealing advantage of email marketing is the return on investment compared to traditional forms of advertising and marketing. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets.
Working with DeeperBlue makes the process for creating and implementing engaging email marketing campaigns simple and cost-effective. We take a strategic approach with proper guidance and a strong message, so your company engages with its target audience.